Niko Lehman-White and Saeed Aminzadeh: 5 ways payers can reduce churn to increase value

  1. Pick the right members to target your marketing campaign.
  2. Try to understand why members might disenroll.
  3. Stay ahead of network changes.
  4. Try to coordinate member outreach with other plan initiatives.
  5. Know that this is a journey; stay in touch with enrollees